Our Mission

Lighten Up Louisiana’s mission is to provide leadership in collaboration and communications to foster the “movement” that inspires and supports Louisianans to move more.

Our Vision

Lighten Up Louisiana’s vision is to work with its partners to ensure a Louisiana society where people are the most physically active on Earth.


Strategic Goals

• To animate the movement that inspires and supports Louisiana to become more active.
• To have "physically active" be a part of who we are as Louisianans and how we want to be seen by the world.
• To develop a legacy of collaboration and partnerships to realize the movement.
• To set the stage for long-term sustainability of the movement.

Lighten Up Louisiana’s Role

Lighten Up Louisiana will not be involved in direct programming or program delivery. Rather, we will act as a catalyst for communications and action in this sector.

Lighten Up Louisiana will take a leadership role and become the statewide voice of the issue of physical activity in Louisiana. We will collaborate with our partners/stakeholders and marshal resources to support the cause and make a difference in the lives of Louisianans. Through a statewide and national communications program, Lighten Up Louisiana will create the dynamic that inspires Louisianans to increase their physical activity and inspires society to make it easier to become more physically active. We will work with our partners in advocacy and bring about action through government policies that lead to long-term sustainable change. And, we will gather data, inform the issue and transfer knowledge across the sector and to all Louisianans.

Background

Lighten Up Louisiana operates under auspices of the Louisiana Governor’s Council on Physical Fitness and Sports and the Department of Health and Hospitals. Originally established in 2004, the Lighten Up Louisiana Physical Activity Challenge has been a leading catalyst to encourage healthy, active living for all Louisianans. After hurricanes Katrina and Rita, Lighten Up Louisiana received renewed commitment from the Governor’s Office and the department of Health and Hospitals and was revitalized in January 2006.