Promote health and physical fitness for Louisiana's residents.

Encourage participation in amateur and recreational sports by all ages and levels of athletic ability.

Create a positive economic impact for communities in Louisiana by encouraging athletes to travel to the Governor’s Games events.

Showcase the achievements of Louisiana's athletes and the premier sports and recreational facilities throughout the State.

Offer a "Championship" setting that will prepare Louisiana's athletes for national and international competition.

STRATEGY I.1.1 Work with local school boards and physical education teachers to help grow the parish and statewide Elementary Fitness Meets, expanding the event to include every parish in Louisiana.

STRATEGY I.1.2 Stage health fairs in conjunction with the Governor’s Games sporting events, by cooperating with organizations such as the American Heart Association, American Lung Association, MADD, and the Department of Health & Hospitals.

STRATEGY I.1.3 In cooperation with the Department of Health and Hospitals’ Tobacco Control Program and LaChip, create public address announcements for television and radio that will promote the importance of physical fitness and a healthy lifestyle.

STRATEGY 1.1.4 Sponsor physical fitness and sports workshops, clinics, conferences and other similar activities. An example would be the Athlete Leadership Summit, which is designed to give young kids in Louisiana an opportunity to listen to former and current professional athletes talk about the important of education, values, leadership, team work and other items.

STRATEGY II.1.1 Produce high quality sporting events in an Olympic-style atmosphere that will make sporting events and recreational activities attractive to potential competitors.

STRATEGY II.1.2 Produce athletic & recreational competitions such as adventure races, indoor rock climbing, and roller blading that will attract participants who do not normal compete in the traditional Olympic sports.

STRATEGY II.1.3 Promote recreational activities such as fishing and hiking that will encourage participants to be outdoors and appreciate an active lifestyle.

STRATEGY II.1.4 Support the efforts of the Special Olympics and Senior Games.

STRATEGY II.1.5 Create statewide competition that will involve every recreation department in the state.

STRATEGY II.1.6 Solicit corporate sponsors who will invest money in the Governor’s Games competitions, which will help finance the expansion of the event and promote commerce in Louisiana.

STRATEGY III.1.1 Create racing series for running, mountain biking, triathlons, cycling, roller blading and adventure racing that will incorporate events in major city and culminate in a final competition, which will encourage athletes to travel to cities around Louisiana.

STRATEGY III.1.2 Group multiple events into the "Spring Games" for north Louisiana and "Summer Games" for south Louisiana, to garner more exposure and create a big event atmosphere for the individual competitions.

STRATEGY III.1.3 Promote the event through a statewide advertising campaign that will create name recognition for the Governor’s Games and encourage participants to travel to competitions outside of a 60 mile radius of their home.

STRATEGY III.1.4 Purchase regional mailing lists from each sport’s National Governing Body, develop database contacts through the internet yellow pages and send entry forms on the Governor’s Games to these individuals and teams.

STRATEGY III.1.5 Promote events that encourage summer time automobile travel in Louisiana.

STRATEGY IV.1.1 Manage a web site where anyone can see the results from Governor’s Games competitions and where Louisiana’s premier athletes and venues can be featured.

STRATEGY IV.1.2 Educate the print media on the Governor’s Games and encourage them to print results and feature Governor’s Games athletes with articles in their publications.

STRATEGY IV.1.3 Solicit a corporate contributor who can sponsor an "Athlete of the Year" for the top male and female competitor in the state in youth, adult and masters category.

STRATEGY IV.1.4 Provide a 100% cotton event T-shirt to every athlete in the Governor’s Games for competing in the event, which will promote the event and investing sponsors.

STRATEGY IV.1.5 Award Gold, Silver and Bronze medals to the first, second and third place participants in each Governor’s Games competition.

STRATEGY IV.1.6 Stage events at Louisiana State Parks, municipal parks, university campuses, recreation departments and others that will draw attention in the media to the resources available at those venues.

STRATEGY V.1.1 Stage sporting events in Louisiana premier athletic venues and recreational facilities.

STRATEGY V.1.2 Contract experienced sports commissioners so that events will be produced in a professional manner and participants will know that it will be a high quality competition.

STRATEGY V.1.3 Develop a reputation for the name Governor’s Games as a major sporting event in Louisiana through a state wide marketing campaign.

STRATEGY V.1.4 Contract a high level of officials, medical personnel and event managers to insure quality competitions.

STRATEGY V.1.5 Build relationship and reputation as a premier state games among the National Congress of State Games, which is sanctioned by the United States Olympic Committee.